Recently, I’ve had some questions around how to generate buzz for one’s music.
There are probably thousands of ways to do this, but that probably seems overwhelming.
So, here I’ve put together a list of 10 things you can do to get people talking about and sharing your music.
1. Get your fans to talk about it
You can make as much noise as you want. At the end of the day, it won’t be as much noise as the collective yell of your tribe.
Get your fans involved in spreading the word about your music in any capacity.
2. Feature someone known on a single
It doesn’t have to be Justin Bieber or Selena Gomez. Just find someone established in your genre that’s willing to sing or play on a single.
3. Get radio airplay
Sign up with Radio Airplay and get some free spins immediately.
4. Take a stance on an issue
Don’t do anything that would be off-brand or off-character.
But if there’s something you can get behind, be more vocal about it. You’ll begin to attract those who resonate with you.
5. Guest blog
Find relevant industry blogs you could submit articles to. Create great content others want to read and link back to your website.
6. Cross promote
Connect with local creatives – photographers, painters, authors, designers, and the like.
Find a way to collaborate on a project together. The marketing muscle of two is always greater than one.
7. Get interviewed on podcasts
Podcasts continue to grow in popularity as audio consumption on smart devices goes up.
Find relevant podcasts on iTunes and then reach out to them and see if they’d be willing to interview you on their show.
8. Get your fans to use your music in their YouTube videos
If your music distributor collects YouTube royalties on your behalf, people using your music in their videos is a good thing.
Not only will this create buzz, it might give you the opportunity to make some money too.
9. Uncover niche opportunities
One of the most successful singles I’ve released in the last year or so is “City Lights”. This is because it fits into the “synthwave” genre.
80s instrumental music has been coming back in the form of synthwave or retrowave for a while now, so being a part of the movement (and positioning myself as relevant) has had its benefits.
10. Get reviewed
Hype Machine is an aggregator for blogs that review music. Find some relevant blogs, review their submission guidelines, and then send your music to them to be reviewed.
Generally, I’ve found your music shouldn’t be any older than three months if you want influential bloggers to cover it.